We’re bursting with pride at how far adoreu baby has come! What began as a humble pop-up in 2021, originally planned for just two months, has grown into something far beyond our expectations. Our vision was simple: to offer Launceston locals a haven for all things baby-related. We started by showcasing our own brand, adoreu baby, and inviting other local makers to join us. But we had bigger dreams in mind. We wanted to create a larger, one-stop destination where families could find everything they need—no more long trips or relying solely on online shopping.

In January 2023, that dream became a reality with the opening of our spacious new location. We’re now proud to offer a comprehensive range of nursery furniture, prams, car seats, and all the essentials for growing families. Then, in July 2024, we took it a step further by purchasing Babyland in Launceston, making us truly Launceston’s one-stop baby shop with two locations offering the best baby products and customer care.

In 2024, we also launched something very close to our hearts: a Bereavement Section at adoreu baby. We are incredibly proud to have been the first baby shop in Australia to introduce this very special addition to our store. Today, we are honored to have a Bereavement Section in all three of our stores, providing support and thoughtful products for families navigating incredibly difficult times.

But our journey doesn’t stop there! In March 2025, we were thrilled to add another exciting chapter to our story by purchasing Storktalk in Devonport. With this new addition, we’re now bringing our trusted customer service and quality baby products to even more families across the region.

We’re proud to have three convenient locations across northern Tasmania:

adoreu baby at 112 Cimitiere Street, Launceston

Babyland at 120 Hobart Road, Kings Meadows (recently moved to this new location)

Storktalk at 3 Edwards Street, Devonport

At adoreu baby, Babyland, and Storktalk, we focus on building connections, not just transactions. We love being part of your pregnancy and parenting journey, forming lasting relationships with our customers. Our stores are designed to be welcoming, comfortable spaces where parents can relax, feed their little ones, and take advantage of our dedicated baby change areas. Convenient parking makes it easy for you to pop in anytime.

We can’t wait to welcome you into our stores across northern Tasmania and help you find everything you need for your growing family!

Love,

A&J